Following the article ‘How to Write a Blurb for your fiction book‘ is writing a blurb for a non-fiction book. As I mentioned in the previous article, is that this incredibly important aspect to the book, is often overlooked and left to the last minute.
Nonfiction book’s are very different to fiction, in that they are conveying a message and the benefits the reader will receive from reading the book.
So, here’s some considerations that will help you or the person writing a blurb, write effective and compelling copy.
The benefits of reading the book
Why should someone read the book? What’s in it for them? What will they learn? How will it change them? These are just some of the questions that you may need to answer by stating the benefits of reading your book. For the most part, non-fiction is learning, teaching and training to varying degrees. Approach the copy of your back cover with the mindset of ‘what’s in it for the reader’.
These are a powerful way for you and your book to have credibility and social proof, making your book more appealing to potential buyers. Powerful endorsements or testimonials from noteable, credible people in your related field is the goal.
Acquiring these endorsements is something you’ll need to start working on early, often before you’ve finished writing the book. The best endorsements and support comes from the relationships you build with others. You have to plan ahead and engage like minded people you want to connect with, those you share things in common with. These colleagues, contacts and perhaps mentors, will be more likely to make time for you and your book when the time comes, because they know, like and trust you.
You wouldn’t personally endorse a book of someone you didn’t know, like and trust. So appreciate this is the same for others, regardless of how good you think your book is.
This sometimes precedes the main copy, establishing yourself as an authority on your topic, along with your experience and why you are in the position to show or teach others. Readers want to know the person offering this information they are taking time to read and shell out good money for, is genuine.
It’s crucial to have these main key elements of, what’s in it for them, why you are the expert to teach or show this and what other noteable people say about your book. Take these on board so you know how to write a blurb that sells. If you do, you’ll be well on your way to creating a compelling back cover blurb which will reach out and grab hold of readers.
Learn, write, market, sell