There’s something that I’ve been noticing recently, and I wanted to get my thoughts out here today.
Amidst all the news and “noise” on the interwebs about how publishing has changed and what the future holds in store, I find it interesting that there are still some writers and authors that believe that someone is going to cut them a break and drop a nice publishing offer in their lap.
They still have a mindset towards publishing that’s ten or fifteen years old.
Is this because they’d rather turn a blind eye to change?
Perhaps they like their own idea of publishing, rather than what’s really happening in the world today.
One thing is clear to me, and that’s these people are going to be left behind. They’re going to find themselves on the wrong side of “change”.
Unfortunately for them that change is already here.
Our consumer economy is changing. People are buying online more than ever. We’re communicating online to each other more than ever. Making consumer and social transactions online is now commonplace and accepted.
I have news for these writers and authors. These changes aren’t going away and publishing is right in the middle of it.
The day of submitting to publishers is yesterday’s mentality. The trade publisher business models are changing. They’re joining forces to survive, like the Penguin and Random House merger. Their bottom lines are in flux and it’s not just to do with e-books like some would assume.
It’s to do with the overall global economy changing and how our social and consumer transactions are taking place online. A small part of that is e-books because of how these are purchased, discovered and how they’re read.
Gary Vaynerchuk said it well in his book the Thank you Economy.
“Most people don’t see the potential in the unknown; they see a threat to their comfort zone, so their knee jerk reaction is to draw a line in the sand between themselves and anything new or unproven.”
This may well be true for these writers and authors I’ve noticed who have yesterday’s mindset, who aren’t embracing the publishing climate of today and tomorrow. They’ve drawn the proverbial “line in the sand.”
I feel bad for them.
They are going to be left behind and the ship is going to sail right past them.
Independent publishing has never been more affordable and accessible to content creators (writers and authors) who have a message to spread or a story to tell.
Writers and authors don’t need trade publishers to create a trade quality book, reach a global audience, maintain control and have the bucks stop in their own pockets.
Their books can be available in print and e-books for the world to buy in our new economy. They can connect directly with readers.
And as for those big woolly trade publishers?
Well like I said, their models are making a radical change. They aren’t taking submissions; instead they’re cherry picking proven authors who are selling in the marketplace, now the new slush pile.
These independent authors are already doing well, are a low risk and seen as potential proven assets to their bottom lines.
Whether these independent authors choose to take them up on their offer when they come knocking is up to them, but these authors need to have a foothold in the marketplace for it to happen.
My message to you is this:
If you’re not ceasing the opportunity that independent publishing offers, you’ll miss the ship.
If you don’t take steps to establish an author platform or book marketing plan, you’ll miss the ship.
Today’s new economy and publishing climate is not going to throw you bone.
Whether you intend to remain an independent author or business owner to maximize income, or you’re seeking that trade publisher offer, you’ve got to decide to embrace this inevitable change and seize the opportunity that independent publishing is offering.
The ship has arrived; are you on or off?
Be the captain of your own ship.