Amazon Ebook Publishing Optimisation: Book Description

Amazon Ebook Publishing Optimisation: Book Description

Following on from the previous article about Amazon eBook publishing and being specific with your Amazon tags, let’s take one step further and look at how you can use these tags to increase your book’s discover-ability in the Amazon ecosystem.

If you haven’t read the first article which provides context to Amazon tags and keywords take a moment to read it first. Then come back here. Amazon Ebook Publishing Optimisation: Using Tags

Firstly, the book description section is arguably the most neglected section of any independent author or publisher’s Amazon eBook page.

Most authors usually just paste in the back cover book blurb in the description and leave it at that.

I mean, that’s what the blurb is for right?

Well yes, but if that is all you do, then you’re hanging yourself in the dark, because a powerful aspect of discover-ability is being searchable and the Amazon book description section is the most important place for increasing your book’s search-ability.

If all you’ve done is copy and paste your back blurb, then you’ve missed the opportunity to be discovered easily.

Taking it one step further

Assuming you’ve created your list of Amazon tags you’re going to assign to your eBook, the next step is to take this further and add these tags and key phrases in your book description.

Much like Google search engine optimisation, you need to use your tags in more places than simply entering them in your Amazon KDP dashboard.

You need to create more relevancy between your book and your tags, so Amazon’s search algorithms can optimise your book to be recognised as a strong solution for anyone typing one of your Amazon tags.

In other words, anyone searching for books in a specific genre, sub-genre or category.

The person types in a tag (keyword) in the Amazon search bar when browsing for new books. The books that appear on the first couple pages are the ones Amazon sees as the most relevant and worthy solutions that match that keyword the shopper enters in Amazon’s search bar.

The goal is to have your book appear on those first couple of pages, so making sure you select the right Amazon tags is the first step. The second step is writing those keywords into your book description.

This strengthens your Amazon eBook listing to be more relevant for the tags you’ve chosen.

Writing your book description

I recommend writing out your book description in Word or Evernote first so you can refine your description, saving as you go and avoiding the Amazon KDP dashboard automatically logging you out after sometime of inactivity (not clicking buttons).

The best way to write your description is write it as you normally would without keywords so it sounds right. Then inject your keywords into your description, making sure your description still reads well and doesn’t sound spammy.

Surgically adding your Amazon tags (keywords) sporadically throughout your description is fine, while being mindful not to overload your description to the point it sounds robotic. The goal is to make your keywords invisible to the reader.

When you’re happy with your description, simply copy and paste it into your book description section when updating your Amazon book listing via your Amazon KDP dashboard.

What if you’ve already published your Amazon eBook?

Don’t worry, simply log in to your Amazon KDP dashboard and update your tags and book description and hit update. The process of optimising your Amazon tags and description can be done at any time.

Just give it some time for your changes to take affect, radical changes don’t happen the moment you hit update. It’ll likely take a week or two for Amazon to use your new information in its algorithms to greater effect.

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